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More Lectures on Campus: John A. List

john list

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

Thursday, March 24th 7:00 pm at the Iowa Theater, Iowa Memorial Union

John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, and has served as chief economist for Uber and Lyft.

In his upcoming book The Voltage Effect, List reveals why some ideas take off (or scale) and why others fall flat using a mix of original research and real-world anecdotes from working with companies like Uber, Lyft, and Tinder.

Individuals with disabilities are encouraged to attend all University of Iowa-sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact Barbara Thomas in advance at 319-335-2188.